Consumer Trends 2011-2012
In order to create relevant and successful brands, it is important to track how consumer motivations are developing and which trends are contemporary expressions of these motivations. We need to understand which trends are shaping consumers’ behavior nowadays.
If our focus is fundamental human needs, how are trends relevant as they are so diverse and constantly evolving? There are so many trends out there! By linking motivations with a trend we can ensure that the client is using the trends that are most relevant to their brands and consumers.
In the presentation, we are going to discuss which trends are meaningful to consumers globally. Also, we will discuss how to take into account those trends in order to create brands that people want and love.
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