Returning to future
The dynamic in the consumption and in the profile of the consumers in the last 10 years. The challenge of the future.
How shopper’s profile changed in last 10 years?
What were macro-economic tendencies in this long period and what are the future expectations?
Is purchasing power of Bulgarian households has grown?
How expenses structure has changed from 2005 till present days?
What are the changes in trade channels importance?
How main categories in FMCG have developed in last 10 years?
What are main changes in shopper’s reasons for choosing a retailer?
How important are Internet and Mobile technologies in FMCG market?
Did Bulgarian market reached level of saturation of developed world economies, where increasing sales become very difficult?
Which are main principles that have to be followed in our growth path?
These are some of the questions and thematic that GfK Bulgaria will present on Retail in Detail 2015.
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