Improving sales: a digital technique to combine CRM/DM services
La Gardenia Group is the second largest beauty chain in Italy. From 2010, Empower Consulting (founding member of Digital Metrics Bulgaria AD) is managing all their EMAIL and SMS campaigns, including Newsletter, Survey, digital coupons and sales promotions with digital gifts. The presentation of La Gardenia’s case study will unveil DIGITAL METRICS, a method of one-to-one digital marketing, innovative and flexible, developed with proprietary applications and managed through a centralized platform, unique in its kind. This digital technique realizes its full potential with the integration of sales networks, producing a complete set of information that starts with consumer interaction with digital media and ends with the action of purchasing a single product. The result is a structured evaluation of the different clusters and of their specific sales strategy.
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