The new mental model of making buying decisions
Based on researches conducted by Google in 2011-2012, online search has become a major factor for decision making whether to buy or not various products. Before taking final buying decision,regardless the category (Auto, FMCG, Technologies, etc.), over 90% of consumers search for information from a wide variety of sources, most of which are online based. The presentation will show a detailed view on theory and research about Zero Moment of Truth for different product categories and multi-screen usage of devices.
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