Loyalty 2.0 – how far Bulgaria is
- "Attention Loyalty during live campaign" – current status and casestudies for promotional activities, social media, points, sticker points, badges, databases etc.
- Existing tools and pieces of the future loyalty programs puzzle – online and offline engagement, purchases, motivators, gaming etc. Why some companies bail from such programmes?
- Shortcomings in existing programmes – predominant use of physical rewards, hard to achieve thresholds, based solely on purchase volume. How a 2.0 loyalty programme looks like? 360 degree loyalty programmes that reflect actual consumer motivation and behaviour
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