- "Attention Loyalty during live campaign" – current status and casestudies for promotional activities, social media, points, sticker points, badges, databases etc.

- Existing tools and pieces of the future loyalty programs puzzle – online and offline engagement, purchases, motivators, gaming etc. Why some companies bail from such programmes?

- Shortcomings in existing programmes – predominant use of physical rewards, hard to achieve thresholds, based solely on purchase volume. How a 2.0 loyalty programme looks like? 360 degree loyalty programmes that reflect actual consumer motivation and behaviour