Krasimir Kostov, Commercial Director at Domaine Boyar International
Specialist of Trade Marketing and Management with 15 years of sales experience consistently delivering strong sales growth in various FMCG industries.
As a Sales Manager at Heineken Bulgaria (2006-2011) he managed the Company business in the biggest and key as importance Region in Bulgaria- Sofia, achieved the highest ever market share in the Region- 52%, not beaten until now as well as market leadership in the Premium segment in the Region, while the company was follower national-wide.
Since 2012 he is a Commercial Director of Domaine Boyar International – one of the biggest Bulgarian wine producers and leading exporter of Bulgarian wines to more than 15 export destinations worldwide. His main achievements in company growth are:
Lead turnaround of company performance, doubling its revenues within 3 years in highly fragmented and competitive wine market.
Established and developed a completely new Commercial structure, reorganized the value chain and route to market, tripling the company profits.
Established and developed relationships with key business partners – tier 1 customers and wholesalers
Won several strategic new customers in the Modern Trade channel
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