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Hristo Radichev, Manager, Mediapost Hit Mail

Автор: Regal 09 февруари 2015

Фотограф: Архив

Hristo Radichev has degrees in Sociology and International Relations from Sofia University. He started his professional career in GfK Bulgaria where he analyzed the promotional activities and consumer habits of the FMCG market.

Then he joined Reader’s Digest as Internet Manager. He was responsible for the email campaigns and database gathering of the company in Bulgaria, Bosnia and Herzegovina, Croatia, Slovenia and Serbia. Hristo was a co-author of some of the most successful eDM (electronic Direct Mail) projects of the company worldwide.

Now he is the Country Manager of Mediapost Hit Mail Bulgaria – a specialized direct and digital marketing agency, part of the French group La Poste. His main areas of interest are marketing automation, email marketing, landing page optimization, database building etc. He manages a local team who runs projects for various clients in more than 20 countries worldwide.

Hristo was speaking in many events and workshops in Bulgaria and abroad. In 2009 his presentation was awarded 3rd place in the "Creative" category of SlideShare’s World Best Presentation Contest.

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