The Successful Formula of the Bank Loyalty Programs
Vesselina Markova, Head of Marketing and Product Development, Retail Banking Business Unit at Alpha Bank Bulgaria
Фотограф: Архив
Are there any exceptions from the rule?
How important is investing in the program’s development and ensuring it offers real value?
Vesselina Markova will present Alpha Bank Bulgaria’s Dynamic loyalty program – an evolving platform from the banking sector, which manages to engage and attract the interest of both consumers and retailers.
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