"From digital basket to the fork" - consumer attitudes towards online purchasing of food.
A new online survey of GfK Bulgaria seeks the answers to the questions who, why, how often, and what categories of foods and beverages purchase online. The survey is examining three main segments: ordering takeout (dining), bio products (farmers), FMCG (supermarkets). You'll learn where users see barriers towards online shopping and which information sources are the most trusted.








