Good practices for migration from offline to online retail
The vast experience and the strong positions in the brick-and-mortar retail not always guarantee the same success in online retail. In his presentation Georgi Linkov will discuss the critical points in the migration towards online retail. For example: structure of content and the choice between different types of navigation. The choice of various methods of following consumer behaviour towards efficient up sale. The presentation of products, its budgeting and the risk of underestimating it.
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