Points of reference in the discussion "Should I invest in an online store"
* Pluses and minuses of online trade, compared to physical at this stage in Bulgaria.
* How big is the market for online commerce in the country and whether it is saturated.
* External competition - foreign players on the Bulgarian market, Bulgarian purchases from foreign websites.
* Are the consumers ready to buy online, which consumers and what products.
* Issues of trust.
* Prospects and pace of development of online trading in Bulgaria.
* Types of online shops and what are the best business models in the country.
* Investment in the online store and hidden costs.
* What scope is justified - local, national or regional?
.