Crowdsourcing in FMCG and retail
Tastes and needs change dynamically. As managers we constantly seek new ways to engage the consumers. Every day we need new and original ideas for consumer and trade promotions, advertising materials, new products and whatnot.
Crowdsourcing is the newest global concept with potential to displace outsourcing and become the next revolution in business.
The platforms for open innovation, where thousands of people give new ideas, can give the FMCG and the retail companies priceless advantages.
Do you know which global corporations use crowdsourcing and for what? Do you know how companies such as Р&G, Walmart, Coca-Cola, L’Oreal speed up the market launch of their products and minimise the expense for research and development?
Do you know which companies already do so in Bulgaria?
Can you crowdsource customer service?
How crowdsourcing can help you be more innovative and successful managers?
For more information come to Retail in Detal. For preliminary information, visit https://embrioo.com
.