Points of reference in the discussion "Advantages and disadvantages of the price promotions"
- Too aggressive promotions - what is their contribution to increasing sales?
- Loyalty programmes - which are the successful models?
- Stock management during promotions - is the stock properly managed by the supplier and the retail chain?
- Is the price promotion the universal instrument? How important is the category and the type of store?
- Seasonality of the activities - when is it better to have promotions? - During or out of season?
- How to invest a limited marketing budget: in price promotions or in promo packages, in press or the internet, in-store activities or product improvement?
.