Dirk Vanderveken is Global Business Development Director of GfK Consumer Goods and Retail and director of GfK Panel Services BNL div. Belgium. He advises major manufacturers and retailers in the Fast Moving Consumer Goods market in Belgium. His insights and recommendations are based on shopperdata collected via the unique GfK ConsumerScan panel.
He occupied several functions as database marketeer, product manager and trade marketeer at Sara Lee, Imperial Meat Products. He joined GfK Panel Services BNL in 2000 as Sales and Services Director and leads the Belgian branch of GfK Panel Services.
He is regularly invited as a speaker and teacher on major national and international FMCG conferences.
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