Nivea and Lilly Drogerie - partnership for the benefit of the end consumer
This March Nivea and Lilly Drogerie started a new campaign, which lets customers win prizes, by filling in their loyalty card. The partnership between Beiersdorf and Lilly Drogerie is a proof, that the good relations between the supplier and the retailer can bring benefits to the end consumer. The two companies already have experience with similar initiatives, but at a smaller scale. An fine example for this is the loyalty programme Baby Lilly in partnership with Nivea Baby.
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