Speaker: Michael Leander Moderator: Hristo Radichev Maximum number of participants: 30
Date: April 5, 2013, 09:30 – 14:00 Place: Hilton Hotel Sofia, Rozhen hall
WHY DO YOU CUSTOMERS DON'T BUY FROM YOU ANYMORE?
Today the topic of loyalty programmes is hotter than ever. The marketing experts constantly seek new ways to attract and keep more customers. The instruments for achieving this goal are ever more complicated and varied and thus the specialists are challenged to use them in the most appropriate way.
This is why Regal magazine and Mediapost Hit Mail organise a specialised practical seminar on the loyalty programmes. Speaker will be the world renown marketing expert Michael Leander.
Reserve your place now, by sending an e-mail to [email protected] or call тел. 02/ 461 52 67, but hurry up – the number of participants is limited to 30.
Sign up for the seminar and you will get useful and practical advice, which will help you influence the purchasing decisions of your customers. You will find the answer to one of the most frequently asked questions in marketing: Why do some of my customers now prefer to shop somewhere else? If you already have a loyalty programme, you will find out its weak points. If you are planning to start one, you will find out which are the most common mistakes and how to avoid them. If you still don't have one, you will find out what are the positive and the negative sides of joining an existing one.
TOPICS:
1. Why your approach to loyalty strategies needs to change
> Customer behaviour changes requires a new and more holistic approach to loyalty
> How the customer experience can become a key differentiator to earn loyalty
> How you can leverage new media to earn increased loyalty
> How to work proactively and dynamically with your customer strategy
2. Develop your winning loyalty marketing program: 7 mandatory components for success
> Setting objectives and priorities for your loyalty marketing efforts
> How to outline quantifiable objectives and measurements for your loyalty marketing efforts
> How to measure your accomplishments
> How to outline your vision and your priorities
> How to design a successful and value proposition for your customers
> How to define, evaluate and decide on customer benefits
> How to implement a differentiated customer strategy
3. How to leverage social media for building a loyal customer base
> How to establish a loyalty driven presence in social media
> How to activate existing customers to win over new customers
> How to integrate rewards based programs in social media
The timetable and distribution of topics, coffee and lunch break will be discussed in advance with the participants several days before the seminar.
Fee: 599 lv. (without VAT) (includes access to the conference Marketing of Loyalty on April 4!) Deadline for registration: February 28 Deadline for payment:March 22
Maximum number of participants: 30 people The seminar will take place with at least 20 people registered
Michael Leander has more than 20 years of experience in the direct marketing and remarkable achievements in the digital marketing. He has participated in many successful projects in many areas, including loyalty programmes. He started with direct sales from door to door and worked in the printing and publishing business. Then he managed a company for CRM software. After that he created a consulting company for direct marketing and mass mailing. Later he sold it and focused on consulting services and trainings. More about Michael Leander at www.michaelleander.me
Продажбите в България следват световните тенденции - търсят се високотехнологични продукти като роботи и дронове, свързани с филми играчки, настолни игри
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