The FMCG sector in the Bulgarian conventional & social media
The study’s objective is to evaluate the overall media image of the FMCG sector in Bulgaria based on its presence and the attitude towards it in major traditional and social media. The research also identifies major themes and factors that drive the media reputation of the sector. It assesses the profile of the sector by tracking the 7 biggest retail chains in terms of revenues and market positions (according to Capital data). The research covers a 4-month period – 1.05-31.08.2012.
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