Vesela Kalchishkova has eighteen years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies.

She is winner of the title Brand manager of the years for 2004.

From 2015 Vesela is Client Service Director, Consumer Panel at GfK Bulgaria - a leading marketing research company in the country, offering its clients the full package of marketing and sociological studies. Vesela is consulting leading producers and retailers in the field of the FMCG business using the full set of analysis of the consumer behavior of the Bulgarian households with special focus on the brands development dynamics, brands potential, positioning in different retail formats, regions and sociodemographic groups, etc.

She holds a Master’s degree in Marketing and Management from University of National and World Economy, Sofia.