Nina Denisova is responsible for developing qualitative research business within Ipsos Bulgaria, being in charge for research consultancy and client servicing. She has been responsible for project management of various qualitative projects in the FMCG, Healthcare, Banking and Automotive sectors.
Her experience includes numerous types of studies, ranging from strategy development through product, concept and communication testing to market mapping and segmentation. Nina is specialized in branding, portfolio management, communication strategy development and creative workshop facilitation.