Guido Adriaenssens has a degree in Clinical Chemistry and a Master in Biomedical Sciences. After some short time in the pharmaceutical industry and food laboratories he moved on to the consumer world. He has worked many years for the Belgian, Spanish, Italian and Portuguese consumer organisation in the fields of health, environment and product testing. Since 1999 Chief Executive Officer of ICRT (International Consumer Research and Testing), based in London and Brussels. Also Director and Treasurer at the Board of Euro NCAP (New Car Assessment Programme (crashworthiness testing of cars) since 2001. Co-founder of Latin NCAP and Trustee of Global NCAP.