With the increasing competition between retail chains for the consumer wallet, it’s becoming ever more important to pay attention to details which often remain hidden under the surface of sales and revenue data. George Yankov, founder of the tech startup Explicato, will share how advanced analytics of shoppers’ data can help retailers achieve a much more in-depth understanding of the habits and attitudes that drive the loyal behavior of today’s shoppers. George will share examples from a recent project implemented with Carrefour Marinopoulos.