Gamification is a method to apply game elements and techniques to non-game situations (like business, education, social challenges etc.).

Recently this concept became very popular and companies started to implement it with variable results. Companies use gamification to stimulate employees’ motivation, for increased productivity, trainings, innovation etc. Marketing experts apply game elements in their campaigns to keep customers engaged. Organizations use gamification to encourage crowdsourcing activities etc.

The presentation of Hristo Radichev will present the main mechanics of gamification. There will be examples of successful implementation to various loyalty programs and suggestions on how to measure and manage them effectively.