In the world of Big Data it is crucial to know more and more about our customers on a daily basis in order to be able to lead a conversation with them ​in their own language, to be able to present them only with the information that they need.

Do we all manage to use effectively all the data that we acquire through our loyalty program? Vesela Velinova will explain more about the practices of Decathlon, about their client's customer life-cycle and about how the company manages to achieve a personal dialogue with them.