Nadejda has an MA in Ecology of Biological Faculty of Sofia University "St. Kliment Ohridski". She works for "Biomag" for more than five years as manager of the store. "Biomag" is a chain of four stores for 100% organic foods, beverages and cosmetics. The chain supports a range of over three thousand items, and from the last year it operates and an online store that supplies from the stores.