"Biomag" is a chain of four specialized organic shops in Sofia. Recently the company has been developing trade through the web store. In her presentation Nadejda Visheva will tell about the benefits to manage both offline and online shops, how they complement and how they develop each other. Most of the products that "Biomag" offers are new and unknown to the Bulgarian market, and customers love to be very well informed about everything related to food. In this context, the online store is a great help for this to acquaint customers with the products and also to support sales in the shops.