* Pluses and minuses of online trade, compared to physical at this stage in Bulgaria. 

* How big is the market for online commerce in the country and whether it is saturated.

* External competition - foreign players on the Bulgarian market, Bulgarian purchases from foreign websites.

* Are the consumers ready to buy online, which consumers and what products.

* Issues of trust.

* Prospects and pace of development of online trading in Bulgaria.

* Types of online shops and what are the best business models in the country.

* Investment in the online store and hidden costs.

* What scope is justified - local, national or regional?