- Too aggressive promotions - what is their contribution to increasing sales?

- Loyalty programmes - which are the successful models?

- Stock management during promotions - is the stock properly managed by the supplier and the retail chain?

- Is the price promotion the universal instrument? How important is the category and the type of store?

- Seasonality of the activities - when is it better to have promotions? - During or out of season?

- How to invest a limited marketing budget: in price promotions or in promo packages, in press or the internet, in-store activities or product improvement?