Grabo Club - customer loyalty programme, based on cash-back and personalised offers



Автор: Velizar Velichkov, commercial director and share-holder of Grabo Media 13 март 2013



Main themes of the presentation:

- Theory of loyalty and customer convenience - one card with many discounts

- Personalised offers - selected offers, based on the customer's lifestyle

- Cash-back solution - real savings

- Business logic