The retail environment is highly competitive and retailers need to ‘fight’ for the share of wallet, to serve the needs of increasingly knowledgeable consumers. The ability to identify and respond effectively to shifts in consumer attitudes is critical, whereas understanding the real needs of shoppers becomes more and more complicated, especially in tough times for the economy.

Walking through the latest developments of the European and Bulgarian retail trade, this presentation will dig into consumer needs and will provide insights on whether those needs are same or differ across store formats. Are there any ‘surprises’ compared to what we perceive consumers to prioritise when entering a store?

Using the wide range of Nielsen's available services that provide global & local insights on various aspects of the retail trade, the presentation aims to tackle and answer questions on this cyclical decision-making process that connects consumer demand with purchase.