Alexander Grigorov, Brand and Online Marketing Manager, Toyota Balkans Ltd.

Alexander has ample experience in digital and traditional marketing, gained in his 16-year career in various sectors.
He is oriented towards efficiency and achievement of the set goals and business results, which guarantee maximum return. Alexander is a respected expert in the development of online marketing strategies, the defining of key indicators and the interpretation of web analyses (WebTrends, Omniture Sitecatalyst, Google Analytics). He's an online visionary ready to face the challenges, to improve productivity and to initiate new successful business enterprises.
Before joining Toyota, he successfully carried out numerous online campaigns and projects as an online marketing manager of Hewlett-Packard Bulgaria. He has also worked for TravelStoreMaker.com, Allianz Bulgaria Holding and United Bulgarian Bank.