Programme 2008
| 12.00 - 13.00 | Regitsration + refreshment | ||
| 13.00 | Opennig of the conference | ||
| 13.15 - 15.00 |
Panel One: The shopper insight
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Miroslava Georgieva, GfK
Between the “Frugal” and the “Strict”. Trends in the shopping patterns of the Bulgarian population.
Krisztian Steigervald , GfK
Advanced Research Techniques for Deeper Shopper Insights
Petyr Panayotov
Smart shopping or how the Internet changes consumer behaviour |
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| 15.00 - 15.30 | Coffee break | ||
| 15.30 – 17.00 |
Panel Two: The shopper in the store
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Sven Diekmann, Eye Square
Take Me! Successful packaging at the point of sale
Maya Zlateva-Valcheva, eM Studio Advertising and Creative OOD
Claus Wester, Jos de Vries Group “Разкажете история!”
Stavri Nikolov, Attentive Displays Ltd
“Attentive and interactive advertising: watching you watching me, changing you changing me" |
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| 17.00 - 17.30 | Coffee break | ||
| 17.30 - 18.30 |
Panel Three: The shopper of the future
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