Alexander joined the media agency "Media Club" in 2002 as a media planner and gained experience in sectors such as Financial Services, Automotive, Drinks, Food, Retail stores, Travel and Telecommunications. In 2006 he was promoted to the position of Media Director, and in 2013 became CEO of digital agency Digital Connection. He is an expert in the field of digital media and has realized numerous online campaigns for clients of the agency. Alexander is a creative and technologically literate and has extensive experience in the implementation of online projects. He has a Bachelor's degree in "English Studies" at the South–west University "Neophyte Rilski" in Blagoevgrad and Master's degree in "Management and Organizational Excellence" from the School of Management at the New Bulgarian University in Sofia.