Borislav Ivanov has been a head of category management fresh (Purchasing Manager Fresh) Billa Bulgaria Ltd. for an year and a half. Before that he was category manager (Buyer) "Delicacies" in Billa Bulgaria. Previously he worked in Maxima Bulgaria where he worked as an assortment manager (buyer) "Bread and bread products" and had been responsible for many other categories. As a CEO of Murgash HHI he was responsible for two production facilities and one distribution company. He has a vast experience in promotions as both in Billa and Maxima Bulgaria the promotional strategies are set up by the buyer departments.